SPAR Netherlands and Just Eat launch a delivery pilot

SPAR Netherlands has teamed up with Thuisbezorgd.nl, part of Just Eat Takeaway.com, to test a grocery delivery service in the Netherlands via the platform.

The pilot will offer a wide range of more than 1,000 selected products from the chain, ranging from bread, milk and other fresh ingredients to toiletries and other last-minute necessities.

The groceries will be delivered from 20 SPAR Netherlands stores across the country and will be rolled out to other stores if the pilot is successful.

As part of SPAR Netherlands’ new strategy, the group aims to focus on customer convenience.

Much of this will be delivered in the form of online convenience, with the retailer’s online proposition being developed to fit seamlessly into the concept of convenience.

John van der Ent, Managing Director of SPAR Netherlands, said: “SPAR’s ambition is to become the king of convenience. Be there for any place, any time, whoever you are. Nearby, with surprising, tasty and healthy products in a hospitable and involved environment.

“We remain the SPAR we have been since 1932, but we have evolved considerably. In a world where the traditional out-of-home catering market is merging with the distribution channel and where digitalization is playing an increasingly important role with the emergence of meal and flash delivery services.

“We have been working with SPAR for years, for example, we already offer Tosti Club drinks and sandwiches. It was only natural to do business with them and combine their operational expertise and scale with Thuisbezorgd.nl. It’s still easier for consumers to order groceries via the Thuisbezorgd.nl app,” added Gijs Weterings, Country Manager of Thuisbezorgd.nl.

© 2022 European supermarket magazine – your source for the latest retail news. Article by Conor Farrelly. Click on subscribe register for ESM: European Supermarket Magazine.

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